![]() ![]() “The PC, as a product in business, was just starting to catch on,” Canion said. They sold millions and became the leader in the PC industry. ![]() IBM expected they would sell thousands, Canion said. “The point is everything that went into the original IBM PCs was off the shelf,” Canion said. That IBM team created the first IBM PC, which debuted in 1981 based on open architecture including Intel’s microchips and Microsoft’s DOS operating system. In the early days of the PC industry, PCs became open architecture machines because IBM, the number one computer company in the world, put a skunkworks team in Boca Raton, Florida and ordered them to create an IBM PC in one year. The Longhorn Entrepreneurship Agency sponsored the event as part of its UTEWeek. Rod Canion, co-founder of Compaq, recounted the tale during a conversation Wednesday night with Brett Hurt, Entrepreneur in Residence at the University of Texas. Goliath story played out in the early days of the PC industry-pitting upstart Compaq Computer against industry behemoth IBM Corp. of Market Research at International Data Corp.A true life David vs. Zachmann, Computer and Communications Industry Analyst and Former V.P. "This book is a must-read for anyone seriously interested in innovation, investment in startups, or the information industry." Open will take you along on this exhilarating ride through technology, innovation, and unprecedented industrial growth." In this fast-paced recounting of how the inconceivable became the actual, Compaq co-founder Rod Canion tells how daunting hurdles were overcome and opportunities seized. "Yet remarkably, just a decade later, Compaq had successfully toppled IBM as the world's largest PC company. "Canion's description of the human side of cobbling together what's needed to create one of these standards is correct - and a good read, too." Richard Shaffer, former technology columnist for The Wall Street Journal, Forbes, and Fortune This is a detailed inside look at those high-risk, high-reward calls by the executive who made them and holds important lessons for competitive strategy." "Compaq's early business decisions changed the course of personal computing. Lewis, former Senior Writer and technology columnist for The New York Times Canion's process for making executive decisions will be of interest to managers in any competitive industry." "Rod Canion reveals the back-room battles, secret alliances, and bet-the-company decisions he made as CEO of Compaq, which he guided from start-up to the Fortune 500 in less than four years. Along the way, Compaq helped change the face of computing while establishing the foundation for today's world of tablets and smart phones. Open tells the incredible story of Compaq's meteoric rise from humble beginnings to become the PC industry leader in just over a decade. Cofounder and then CEO Rod Canion and his team made a series of risky and daring decisions-often facing criticism and incredulity-that allowed the open PC standard marketplace to thrive and the incredible benefits of open computing to be realized.Ī never-before-published insider account of Compaq's extraordinary strategies and decisions, Open provides valuable lessons in leadership in times of crisis, management decision-making under the pressure of extraordinary growth, and the power of a unique, pervasive culture. Just eight years later, compatibility with the open PC standard had become ubiquitous, and it has continued to be for over two decades. In 1982, when Compaq was founded, there was no software standardization, so every brand of personal computer required its own unique application software. No company had ever achieved these milestones so rapidly.īut few know the story behind the story. Just four years later, Compaq was on the Fortune 500 list, and, two years after that, they had exceeded $1 billion in annual revenue. ![]() The story of Compaq is well-known: Three ex-Texas Instruments managers founded Compaq with modest venture funding. ![]()
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